2019 RGCA Forum to Feature Fiserv Keynote About Gift Card Innovation

    The Retail Gift Card Association (RGCA) today announced its 2019 RGCA Forum will feature a keynote address from Fiserv. Entitled, “The ‘In’ Crowd – The Role of Innovation in Branded Currency,” the session will be presented by Dom Morea. Morea joined Fiserv upon the close of its merger with First Data and oversees prepaid solutions at what is now one of the industry’s leading providers of branded stored value solutions. He is a veteran of the payments industry where he has focused on the creation and growth of enterprise-level, strategic relationships with many of the world’s largest retail, banking and technology brands.

    During the session, Morea will provide an overview of the history of innovation in payments and how this evolution has impacted the closed-loop gift card industry. Citing specific examples, Morea will highlight where innovation is occurring within the industry while spotlighting consumer values and business needs that are driving transformation.

    Attendees can expect to take away several learnings from the keynote address: 

    • How innovation continues to change the customer shopping journey
    • Why innovation is a must for retailers to stay competitive
    • Innovative strategies retailers can apply using branded currency

    “Gift cards have evolved beyond simple gifting solutions into vital payments tools for consumers and businesses alike. Consumers’ prepaid preferences and omni-channel payments demands, paired with increased uses and gift card applications, have driven significant growth across the closed-loop gift card industry,” said Morea. “As an avid supporter of the RGCA, Fiserv is honored to deliver a keynote at RGCA Forum to provide industry colleagues with a solid knowledge of gift card innovations. This will help better inform growth strategies and take our industry into the future.”

    The RGCA Forum will deliver this and other in-depth keynotes and sessions focusing on the evolution, uses, and hot topics surrounding gift cards as forms of branded currency, incentives, marketing tools, and more.

    “Now in its third year, the RGCA Forum continues to be a collaborative and thriving platform that brings together retail and payments professionals from across the globe to discuss the issues and trends impacting the closed-loop gift card industry,” said Kim Sobasky, RGCA Communications Committee Chair. “Dom’s experience and leadership in technology and solutions in the gift card space will provide Forum attendees with incredibly valuable insights they won’t be able to hear anywhere else.”

    Retailers, gift card program managers, technology companies that leverage gift cards, manufacturers, distributors, processors, secondary exchange sites, and third-party resellers with an equitable interest in the closed-loop gift card industry are encouraged to attend the Forum. The 2019 Forum will be held September 30 through October 2, 2019, at the Sheraton Grand at Wild Horse Pass. Register now.

    More than 90 RGCA member brands work collaboratively to protect, promote, and enhance the use of retail gift cards as ways to enable, enrich, and encourage commerce. Members collectively fuel consumer confidence in the industry, evolve best practices for gift card programs, and optimize emerging opportunities to meet contextual commerce demand. For more information, including details on becoming a member, visit http://www.theRGCA.org.

    About the Retail Gift Card Association (RGCA) 
    The Retail Gift Card Association is the nonprofit trade association that represents the closed-loop gift category. The Association’s mission is to protect, promote and enhance the use of retail gift cards as forms of branded currency and stored value solutions that enable, enrich, and encourage commerce in today’s digital age. All RGCA members abide by a Code of Principles that supports consumer-friendly policies for the purchase and redemption of closed-loop gift cards. RGCA’s membership is comprised of retailers from all sectors, including restaurants, general merchandise, apparel, sporting and leisure, and non-retailers. For more information, visit us at http://www.thergca.org.