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Category Archives: news

Add a Personal Touch to Your Gift Card this Holiday Season

    December 17, 2012 04:04 PM Eastern Time  Add a Personal Touch to Your Gift Card this Holiday Season Industry Innovations Lead to Big Wins for Consumers OKLAHOMA CITY–(BUSINESS WIRE)–All too often the gift card has gotten a bad wrap for not being the most thoughtful gift. However, in today’s marketplace that is changing – and fast.

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    Add Veterans Day to your Holiday Marketing

      Kern Lewis, Contributor Forbes.com We are all caught up in the rush to get organized about our Holiday Marketing Campaigns, and launch the first waves of digital communications with our Holiday messages. In all the hubbub, though, Veteran’s Day (this coming Monday in the United States) is getting lost in the excitement. It should not,

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      American Eagle debuts in three international markets

        American Eagle debuts in three international markets By jmosscrop Created 12/21/2011 – 4:46pm Pittsburgh — American Eagle Outfitters announced Wednesday that it has opened stores in three new international markets — Morocco, Jordan and Egypt. The company said it also opened its third store in Saudi Arabia, and has plans for a second store in

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        Are Gift Cards Dead? Response to CNBC news

          Don’t plan any gift card memorials  yet-there is still a LOT of life in the #1 most requested holiday gift! CNBC’s recent report on holiday gift card usage, Why Gift Cards May Be Dying Trend was an attention getting headline but it sent the wrong message.  The call out is not “gift cards may be

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          At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)

            Published: January 7, 2013 ORLANDO, Fla. — Imagine Walt Disney World with no entry turnstiles. Cash? Passé: Visitors would wear rubber bracelets encoded with credit card information, snapping up corn dogs and Mickey Mouse ears with a tap of the wrist. Smartphone alerts would signal when it is time to ride Space Mountain without standing

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            Better Business Bureau: Beware of WalMart texting scam

              I have told you in the past that our next onslaught of scams will come by text messaging. Here is a good example: consumers are reporting receiving text messages on cell phones that claim they have won a $1,000 Walmart gift card. They are told they need to enter a code word on a website

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