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Category Archives: news

Are Gift Cards Dead? Response to CNBC news

    Don’t plan any gift card memorials  yet-there is still a LOT of life in the #1 most requested holiday gift! CNBC’s recent report on holiday gift card usage, Why Gift Cards May Be Dying Trend was an attention getting headline but it sent the wrong message.  The call out is not “gift cards may be

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    At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales)

      Published: January 7, 2013 ORLANDO, Fla. — Imagine Walt Disney World with no entry turnstiles. Cash? Passé: Visitors would wear rubber bracelets encoded with credit card information, snapping up corn dogs and Mickey Mouse ears with a tap of the wrist. Smartphone alerts would signal when it is time to ride Space Mountain without standing

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      Better Business Bureau: Beware of WalMart texting scam

        I have told you in the past that our next onslaught of scams will come by text messaging. Here is a good example: consumers are reporting receiving text messages on cell phones that claim they have won a $1,000 Walmart gift card. They are told they need to enter a code word on a website

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        Blame Christie for gift-card scam

          12:57 PM, Apr. 5, 2012   The Daily Record is entirely correct in calling the state’s claiming of unused gift card and gift certificates for balancing the budget a “ridiculous money grab,” but your version of how this misguided law came to be shows your memory to be foggy (“Gift-card law little more than Trenton

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          Chipotle to offer graduation gift cards to college seniors

            From now through June 30, 2012, Chipotle is offering a college graduate gift card promotion at locations in the U.S. and Canada. If a customer purchases a $30 gift card for a graduate, they will receive a free burrito, order of tacos, salad or bowl at any Chipotle location. “While Chipotle makes all of its food

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            Consumers Expect to Increase 2011 Holiday Spending in Spite of Pessimism on the State of the Economy According to New Research Conducted by Auriemma Consulting Group

              NEW YORK, Dec 09, 2011 (BUSINESS WIRE) — The holiday spending season was off to a brisk start, confirmed by the National Retail Federation (NRF) statistics, which reported that the 2011 Thanksgiving weekend set retail sales records, with total spending topping $52.4 billion. But with the kickoff to the holiday season now officially over, retailers,

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              Consumers intend to spend $17.6B on Valentine’s Day gifts

                Consumers intend to spend $17.6B on Valentine’s Day gifts Don’t forget a romantic dinner – 70 million people to dine out February 05, 2012 My wife and I have already bought both of our families’ Valentine’s Day cards, chocolate boxes and that doesn’t include gifts for our cats and the gifts I will give my

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                E-Gift Cards Breathe Life Into Closed-Loop Market

                  Are You Prepared? Prepaid Press Edition: April 1, 2011 Rivka Gewirtz Little To mark its 40th birthday in March, Starbucks launched an incentive program that randomly offered $40 e-gift cards to users that checked into a Starbucks location on Foursquare and unlocked a so-called Tribute Badge. The program is a prime example of a trend

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