Research Spotlighting Emerging Trends in Gift Card Digital Innovation to be Unveiled at 2019 RGCA Forum

    The Retail Gift Card Association (RGCA) today announced its 2019 RGCA Forum will feature an interactive session about digital gift card innovation. A panel of gift card industry experts will paint a picture for attendees of the current and future state of digital branded currency and spotlight the latest innovations in the marketplace.

    During this session, attendees will learn about recent research unveiling consumer attitudes and behaviors toward digital branded currency. The presenters will then delve into motivations, barriers, and behaviors about using digital branded currency for self-use and uncover how branded currency can drive incremental sales and traffic for merchants.

    “Gift cards are transforming brands’ relationships with consumers as they discover, shop, and buy in the digital age,” said Kim Sobasky, RGCA Communications Committee Chair. “In this session, attendees will gather new insights about consumer preferences for physical and digital branded currency, and take away strategies that will help elevate their gift card offerings.”

    The RGCA Forum will also deliver sessions covering global expansion, legal and regulatory updates, B2B applications, and other timely topics surrounding closed-loop gift cards. Attendees will have the opportunity to attend educational sessions, network with seasoned industry professionals, and participate in roundtables.

    “With countless applications for closed-loop gift cards now fully present online, the RGCA Forum will give new and seasoned gift card industry professionals the unique opportunity to gather to discuss the latest digital innovations and trends happening right now,” said Erin Wood, RGCA Board Vice Chair. “Attendees can expect to extract a wealth of insights, strategies and solutions that can help them improve and propel growth in their gift card offerings.”

    Retailers, gift card program managers, technology companies that leverage gift cards, manufacturers, distributors, processors, secondary exchange sites, and third-party resellers with an equitable interest in the closed-loop gift card industry are encouraged to attend Forum. The 2019 Forum will be held September 30 through October 2, 2019, at the Sheraton Grand at Wild Horse Pass. Register now.

    More than 90 RGCA member brands work collaboratively to protect, promote, and enhance the use of retail gift cards as ways to enable, enrich, and encourage commerce. Members collectively fuel consumer confidence in the industry, evolve best practices for gift card programs, and optimize emerging opportunities to meet contextual commerce demand. For more information, including details on becoming a member, visit

    About the Retail Gift Card Association (RGCA)

    The Retail Gift Card Association is the nonprofit trade association that represents the closed-loop gift category. The Association’s mission is to protect, promote and enhance the use of retail gift cards as forms of branded currency and stored value solutions that enable, enrich, and encourage commerce in today’s digital age. All RGCA members abide by a Code of Principles that supports consumer-friendly policies for the purchase and redemption of closed-loop gift cards. RGCA’s membership is comprised of retailers from all sectors, including restaurants, general merchandise, apparel, sporting and leisure, and non-retailers. For more information, visit us at