News & Research

A Message from the RGCA: Strategies for Navigating the COVID-19 Crisis

We understand that COVID-19 is impacting all aspects of our daily lives and businesses. Here are ways gift card programs can help retailers, consumers, and the economy right now

Experts say buying gift card will only 'go so far'...

"...experts said that while gift cards can provide immediate relief for fixed-cost expenses like rent and utilities, many will need significant governmental aid to stay afloat and pay their workers."

Retailers brace for the impact of coronavirus

While consumers' appetite for discretionary shopping has decreased substantially, mass merchants and grocery stores grapple with new demands.


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About the RGCA

Founded in 2008, the Retail Gift Card Association is the only trade association representing the closed-loop gift card industry, and is comprised of members committed to promoting and protecting the use of retail gift cards. RGCA members follow a code of principles that promotes best practice standards to help the industry grow, shaping it in ways that benefit both members and consumers.

With over 100 member companies, our membership includes large regional and national brands that operate in the retail, restaurant, travel, and entertainment space. Our retailer members issue branded gift cards and our supporting members work to enhance their gift card programs. Our supporting members make gift cards their priority in order to build lasting collaborative relationships with retailers to take their gift card programs to the next level.

Our Mission

Protect

Our members abide by our Code of Principles that promotes high standards and best practices, and our leaders advocate for policies effecting retailers & consumers.

Enhance

Members are provided with resources,  education and knowledge on the ever-changing industry and it’s advancements.

Promote

We proactively communicate the positive attributes of gift cards and promote their safety & security


Featured Members

Hear from our members

"Within the first year of joining, the educational content , depth of knowledge from veteran members, availability of networking opportunities, and overall camaraderie exhibited between members at the RGCA has put our gift card program light years ahead of where we were just twelve months ago.”

Jeff Hood
Zaxby's Restaurants

Headshot of Jeff Hood, who provided this testimonial

"Having been both a Retailer and Supporting Member, the RGCA provides tremendous value through their ability to give the closed-loop industry a unified voice and set best practices that ensure a positive experience around the full gift card life cycle."


Colleen Dorwart
Travel Tags, Inc.


Headshot of Colleen Dorwart, who provided this testimonial