Exploring the world of gifting and gift card
The RGCA Insights Committee recently commissioned consumer research with these objectives:
- Understand gift card buying behaviors and motivations
- Uncover how gift cards fit in to the overall realm of gifting and celebrations
- Identifying the most important gift card feature sets
Leveraging the research experts at Hall & Partners, a combination of qualitative and quantitative research methods were used to triangulate actionable insights.
View the full report here!
Fiserv : 19th Annual U.S. Prepaid Consumer Insights Survey
The 19th Annual Prepaid Consumer Insights Survey from Fiserv explores the impact of digital adoption on U.S. consumers as they increasingly use gift cards to integrate with mobile apps, earn loyalty points, support small businesses and communicate value to employees.
View and download Report here. Visit Fiserv Blog.